Vidable

AI Video Platform

Vidable is a video intelligence platform. It analyzes a video and provides a number of analytics including company mentions, name mentions, and a summary of what was talked about.

We use Microsoft Video Analyzer tool to provide the intelligence for this platform. The key to this digital product and all products is the user experience. These days implementing AI solutions is easier, but it still comes down to what value does the solution offer your customers/stakeholders

The Importance of User Experience

It is easy to get sucked into the world of AI and all the fancy stuff it can do.

This case study is a classic example of understanding the user experience before starting development. To do this, we design screens in Figma. This allows stakeholders to test out the workflow and better understand the user experience.

The user experience includes answering these questions:

-How intuitive is the tool to use?
-Is the information we are providing valuable to the user?

These questions are not often easy to answer. And often the initial design and hypothesis is not correct. Often at the start of a project you don't know what you don't know. So you must remain flexible and agile, be willing to change if things are not working as envisioned.

AI

The actual AI piece is often a very small part of the project. Understanding the user experience, preparing the data and building the application layer often take 90+% of the project time and effort. All this needs to happen so that the AI tools can create next level experiences and value.