Client
Mid-size Media Company
Status
Completed
Duration
3 Months
Location
Davenport, Iowa
The client had used other outsourced vendors before, but those projects often did not work out well. They decided to give Augment a try after we were introduced to this client through a mutual colleague.
By using Augment, this client was able to launch the project within budget and on time. To make this happen this client and Augment had to work very closely together on requirements and the product vision. The client provided the vision and Augment executed on that vision.
More about the project: It is an iOS/Android mobile app built using React Native. This mobile app project was primarily a frontend project along with a Node server. The content for the app was pulled via API from an established application.
For Augment, we had 7 people including developers, designers, QA and a project manager. 5 of these team members were in our India office and 2 were in our USA office. The client’s team consisted of a product owner, marketing lead and a project manager among other team members.
Challenges
Content Diversity
Managing and delivering diverse content formats (audio, video, and articles) to ensure seamless user experience.
Subscription Management
Implementing a secure and efficient payment gateway for a subscription-based model.
Notification Integration
Providing timely and relevant push notifications to enhance user engagement without overwhelming users.
Analytics Integration
Synchronizing data across multiple analytics tools for actionable insights.
Scalability
Ensuring the app performs efficiently under increasing user loads, especially during peak sports seasons.
User Retention
Designing features that encourage users to stay engaged and renew subscriptions.
Solution
The Husker Extra app was developed with a focus on delivering a robust and user-friendly experience for sports enthusiasts. The architecture and features were designed to address the identified challenges effectively.
Content Delivery
Built with a cross-platform framework to ensure seamless playback and reading of audio, video, and articles across multiple devices.
Subscription Management
Integrated with a secure and reliable payment gateway to handle transactions and manage recurring subscriptions in compliance with industry standards.
Push Notifications
Utilized a comprehensive notification service to deliver targeted notifications based on user preferences and behavior, increasing engagement without spamming.
Analytics Integration
Implemented a multi-platform analytics solution to gather and analyze user data, enabling better decision-making and performance tracking.
Scalable Backend
Designed with a modular architecture and scalable services to handle increasing user traffic efficiently.
Security
Ensured secure data transmission and storage by implementing robust authentication mechanisms and adhering to best practices for app security.
Deployment and Maintenance
Deployed using modern deployment pipelines for rapid updates and consistent monitoring, ensuring high availability and reliability.